Finalists Announced!

The editors of Event Marketer magazine have announced the finalists for this year’s Experience Design & Technology Awards, the world’s only marketing awards program recognizing best use of design and technology across live and virtual experiences. This year’s winners will be named live in front of the industry’s brightest brand and agency executives during the 2020 virtual Experiential Design & Technology Awards Gala, to be held December 15. Click here to secure your Gala tickets!

Congratulations to this year’s finalists, listed in alpha order by client below.

BEST OVERALL B-TO-B ENVIRONMENT
Campaign: #Dell Experience at CES
Client: Dell
Agency: Lacy Maxwell Productions

Campaign: National Kickoff 2020
Client: Loblaw
Agency: Mosaic

Campaign: UTA House at Sundance
Client: United Talent Agency
Agency: Mirrored Media

BEST OVERALL CONSUMER ENVIRONMENT
Campaign: Friend’s 25th Anniversary (The One in San Francisco)
Client: AT&T, Warner Bros. Television
Agency: Twenty Four 7

Campaign: Jordan Brand HUB23 at All-Star Weekend
Client: Nike Brand Jordan
Agency: Hovercraft, productionglue

Campaign: Malibu Rum Beach House
Client: Pernod Ricard
Agency: 160over90

BEST MOBILE MARKETING VEHICLE
Campaign: LandShark Hot Tub
Client: Anheuser-Busch
Agency: The Experiential Group

Campaign: Dose of Deux
Client: Deux Reines
Agency: Timeless Travel Trailers

Campaign: The Drop Shop
Client: The Glenlivet
Agency: 160over90

BEST OUTDOOR ENVIRONMENT
Campaign: Busch Light Pop-up Schop
Client: Anheuser-Busch
Agency: The Experiential Group

Campaign: Summit at Troublemaker Studios
Client: Dell Technologies
Agency: Lacy Maxwell Productions

Campaign: Follow the Vine
Client: Santa Margherita
Agency: Factory 360

BEST STAGE DESIGN
Campaign: The Grove Christmas Tree Lighting
Client: Caruso
Agency: Mirrored Media

Campaign: Mustang Mach-E Reveal
Client: Ford
Agency: Imagination

Campaign: National Sales Meeting
Client: Kowa Pharmaceuticals
Agency: LEO Events

BEST TRADE SHOW (50’x50’ AND UP)
Campaign: Arm at TechCon
Client: Arm
Agency: ProExhibits

Campaign: Hyatt at IMEX
Client: Hyatt Hotels
Agency: Exhibit Partners

Campaign: MSD at ESMO
Client: MSD
Agency: GES

BEST TRADE SHOW EXHIBIT (UNDER 50’ x 50’)
Campaign: Strike Midnight
Client: Ranch Hand
Agency: Bivalve Agency, ImagiCorps

Campaign: RSA 2020
Client: SentinelOne
Agency: Derse

Campaign: CES 2020
Client: Sleep Number
Agency: CenterPoint Marketing

BEST PERMANENT OR POP-UP RETAIL EXPERIENCE
Campaign: Dormcore Pop-ups
Client: Amazon
Agency: Engage & Resonate

Campaign: PROOF Culinary Series
Client: Audi of America
Agency: 160over90

Campaign: Cinnamon Toast Crunch: The Cinnaverse
Client: General Mills
Agency: Mosaic

BEST USE OF A SINGLE TECHNOLOGY (B-TO-C)
Campaign: Priceless Sound Remixed
Client: MasterCard
Agency: Octagon

Campaign: Daytona 500
Client: NASCAR Racing Experiences
Agency: N3 Marketing

Campaign: The Rinspeed X-Ray Experience
Client: OSRAM
Agency: The Taylor Group

BEST USE OF A SINGLE TECHNOLOGY (B-TO-B)
Campaign: Interactive Storytelling at Davos
Client: Cisco
Agency: MSM

Campaign: Virtual Headquarters
Client: Dell Technologies
Agency: Freeman

Campaign: 11th Gen Intel Core Processor Launch
Client: Intel
Agency: Intrepid Creative

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-C)
Campaign: Gamescom 2019
Client: Airbus
Agency: 2Heads Global Design

Campaign: Friend’s 25th Anniversary (The One with 5G)
Client: AT&T, Warner Bros. Television
Agency: Twenty Four 7

Campaign: Stinger Racing & Telluride Driving Experience
Client: Kia Motors America
Agency: EWI Worldwide

BEST COMBINATION OF EVENT TECHNOLOGIES (B-TO-B)
Campaign: Technology Innovation Center
Client: DuPont
Agency: InVision Communications

Campaign: Helpful Hub
Client: Google
Agency: Grow Marketing

Campaign: VMworld 2020
Client: VMware
Agencies: Freeman, RainFocus, Brightcove, Pigeonhole Labs, Source of Knowledge, Eventbase; Jack Morton Worldwide (General Session), Nth Degree (Sponsor Partner)

BEST INTEGRATED DIGITAL + LIVE CAMPAIGN
Campaign: Mustang Mach-E Reveal
Client: Ford
Agency: Imagination

Campaign: Wonderful Weekends
Client: Google
Agency: Deeplocal

Campaign: Wake Up Call Dubai Festival
Client: W Hotels
Agency: 160over90

BEST USE OF SOCIAL MEDIA
Campaign: Gamescom 2019
Client: Airbus
Agency: 2Heads Global Design

Campaign: Stella Sessions@Home
Client: Anheuser-Busch
Agency: Mosaic

Campaign: #ShowMeYourWalk
Client: JPMorgan Chase
Agency: On Board Experiential

BEST USE OF TOUCH- OR GESTURED-BASED INTERACTIVE
Campaign: Interactive Storytelling at Davos
Client: Cisco
Agency: MSM

Campaign: Museum of Missy Elliott
Client: MTV Networks
Agency: BMF

Campaign: Pixel 4 Motion Sense Experiment
Client: Google
Agency: Deeplocal

BEST USE OF A/V
Campaign: Jeep Champion of Adventure
Client: FCA
Agency: Inspira Marketing Group

Campaign: Immersive Van Gogh Exhibit
Client: Lighthouse Immersive
Agency: In-house, PRG, Starvox Entertainment, ShowOne Productions

Campaign: Follow the Vine
Client: Santa Margherita
Agency: Factory 360

BEST HIGH-TECH AUDIENCE INTERACTION
Campaign: Coke Energy Launch
Client: Amazon Alexa, Coca-Cola
Agency: AGENC

Campaign: Summit at Troublemaker Studios
Client: Dell Technologies
Agency: Lacy Maxwell Productions

Campaign: Next Visions at Inbound 2020
Client: Porsche
Agency: The XD Agency

BEST USE OF VIRTUAL REALITY OR AUGMENTED REALITY
Campaign: AI Bugs Bunny
Client: AT&T
Agency: Brightline

Campaign: TCL at IFA 2019
Client: TCL
Agency: Freeman

Campaign: Tennessee Tough
Client: Tennessee Titans
Agency: MVP Interactive

BEST TWO-STORY ENVIRONMENT
Campaign: Three Olives Vodka Festival Activations
Client: Proximo Spirits
Agency: Engine Shop

Campaign: Shoot-to-Win at ComplexCon Chicago
Client: Reebok
Agency: Jack Morton Worldwide

Campaign: Pride Slide
Client: Tinder
Agency: N/A Collective

BEST EVENT DESIGNED FOR CONTENT
Campaign: BravoCon 2019
Client: Bravo
Agency: Superfly

Campaign: #MakeBlackHistory Summit
Client: TikTok
Agency: BMF

Campaign: All-America Football and Volleyball Game
Client: Under Armour
Agencies: InterSport, OzTech Media

BEST LIVE STREAMING EVENT
Campaign: Corona’s Cinco at Home Benefit Concert
Client: Constellation Beer Brands
Agencies: Cogent World

Campaign: FunimationCon
Client: Funimation
Agency: Freeman

Campaign: Wake Up Call Dubai
Client: W Hotels
Agency: 160over90

BEST VIRTUAL EVENT
Campaign: Cisco Live 2020
Client: Cisco
Agency: In-house

Campaign: CrossClimate2 Virtual Launch
Client: Michelin
Agency: Next/Now

Campaign: Upfront 2020
Client: Univision
Agency: FIRST

The Virtual Experience Design & Technology Awards Gala

Mark your calendars! This year’s gala is going virtual December 15.

CLICK HERE TO RESERVE YOUR DIGITAL SEAT

Join us from your living rooms as the winners are named during the annual Experience Design and Technology Awards Gala. We're raising a toast to all of the winning campaigns that took their experiential marketing efforts to new heights with innovative use of design and technology. Want a taste of what we have in store for our virtual gala? Watch our sizzle reel for a sneak peek. Ain't no gala like an Event Marketer gala!

Interested in sponsorship opportunities?
Contact Alex Chung at achung@accessintel.com to position your company as a co-host of this commemorative affair in front of hundreds of leading brand and agency marketers.

Contact

Should you have an inquiry about the categories, rules or eligibility of the Experience Design & Technology Awards, please contact:

Emily Makadok
emakadok@accessintel.com